Zero Drinks
Cheers to no fears!
Want to add personality to your brand but don't want to go through a full rebrand? Try adding a mascot.
Mascots might not be for everyone, but they're excellent if you want to give your brand added personality and connect with your audience on a whole new level.
When Zero Drinks came to me, they wanted character apparel with a mascot that represents the values of Zero Drinks and their products. Zero Drinks sells non-alcoholic drinks that are packed with flavour and none of the regret.
Project Scope
Illustration
Mascot design
Primary mark
Secondary mark
Print design
Apparel
Illustration
Mascot design
And Zee was born.
Zee's cyclops eye represents the number 0, which also works for the O in Zero. Their tentacles represent the many choices Zero Drinks has to offer, and the colours were pulled straight from the Zero Drinks brand. Zee can be adapted for special promotions, events, or product launches, providing flexibility in marketing strategies. Zee's main goal is to make Zero Drinks memorable.
To tie Zero Drinks and Zee together, I came up with the tagline "Cheers to no fears" for the apparel.
Is a mascot what might be missing in your brand?
